The explosion of the phenomena of Social media has boggled minds across the globe. The pace at which it is growing is almost maddening! Did you know that Facebook alone has over 400 million active users round the globe? There are over 160 million objects that people interact with (pages, groups and events). An average Facebook user has at least 120 friends. On an average, 50 million tweets per day and about 600 tweets happen by the second. This is the kind of virality magnitude Social networking sites tap.